You often use the word "pivot" in your analytics, what does it mean?
This is similar to pivoting in an Excel spreadsheet.
The principle is pretty straightforward and easy to understand: in a spreadsheet, when you move the column to lines, sub totals in lines to columns, etc… the table is automatically rebuilt. It is possible when you display more fields from a database in a table. Since fields of a record are linked together, moving one will reorder the others.
The architecture of our analytics, both SmartTags and emotions perceived by our algorithms, have the same kind of structure, on 6 different fields: author, timestamp, topic, sentiment, object and context. So when you pivot one, the rest follows.
In a nutshell, it lets you analyze and view your analytics results from different angles.