To create a basic brand monitoring dashboard, here some basics to consider:
- Adding a set of general tech sources
- Adding a set of more specific blogs and references
- Adding some social media accounts
- Creating tags and filters to qualify relevant articles
- Shortlisting "top articles" - Add some relevant analytics KPI # of mentions / Trends / List of mentions / Influencers / Sentiments
For a full look at creating a brand-monitoring dashboard watch this video:
How to create a brand monitoring and analysis dashboard from Netvibes on Vimeo.