Objective : You want to find out what is said about your brand / product / competitor ?
Learn how to prepare your dashboard in a few steps. This tutorial will help you to prepare your monitoring and ask yourself the right questions to define the perimeter, the indicators you want to track, and finally write the appropriate search queries so you won't miss any mention or new article, tweet or post.
Always think of the final result you want to show or gather, and how you want to use the results and data.
Eg: I want to monitor the number of mentions of MyBrand on the Social Networks.
--> On which Social Networks exactly ?
--> Do you want a list of items who mention your brand or/and a graph that shows the evolution of the number of mentions depending on time ?
1 - The perimeter
First, define a monitoring language.
Why is this important ?
The language of your results depends on the language in which you're typing your search queries and the language of your sources and corpus.
Second, select a period of time: last week, last month, the past 3 months..
Third, define the sources from where you want to monitor your brand :
- Medias, News
- Social networks
- Web ( search engines > yahoo , bing, google )
- Find mentions containing AT LEAST one of the following keyword :
use the OR operator
- Find mentions containing ALL of the following keywords :
use the AND operator
Eg : Find the mentions containing (“MyBrand” OR “myCompetitor” ) AND Paris
Finally, give a name/title to your alert
Eg : # of mentions of MyBrand on Twitter
As a result, each search will create a separate app with:
a - A list of articles or items containing the keywords and conditions
b - The possibility to pivot to a visual and up-to-date evolutive graph
Advanced use : Tip ! > Each graph on the dashboard is exportable to an automated report and downloadable as a PNG file for further use.
Tip ! > With Netvibes, you can define a mention search ( query ) applied to one tab only, it can allow you to search on a specific language sources for example, or on a precise topic or category. All you have to do is organize you sources and give an explicit title to the tab so you can find it easily while doing your analysis job.