Netvibes Insights presents Kraft: A Social Snack Strategy

Kraft: A Social Snack Strategy
In this month's installment of Netvibes Insights we're delving into the world of Kraft Foods. We'll be covering a bunch of surprising insights we were able to find using our dashboard.



A few of those topics:
  • 3:00 - How Kraft utilized a different PR strategy for a highly positive company perception.
  • 7:17 - Why "Illinois" is a top trending keyword for Kraft with nearly 100% positive sentiment.
  • 11:40 - How Kraft's user generated content and social media strategy contributes to its visual identity and overall online brand equity. 
  • 31:55 - Q&A session on video exporting and sentiment language support.

Enjoy our short presentation on Kraft and what they're doing different from ConArga, Nestle and Unilever.



Previous webinars:

  1. Netvibes Insights presents Social Media for Life Sciences

  2. Netvibes Insights presents Financial Services: The New Social Ticker

  3. Netvibes Insights presents Detroit 2.0: The Big 3 Go Social

  4. Netvibes Insights presents Kraft: A Social Snack Strategy

  5. Netvibes Insights presents Intranet Portals: Integrating All Your Enterprise Apps

  6. Netvibes Insights presents Nike Deconstructed: Real-time Brand Analysis, Monitoring and Management

  7. Netvibes Insights presents Social Media Crisis Management: Lessons from the NFL

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