A few of those topics:
- 3:00 - How Kraft utilized a different PR strategy for a highly positive company perception.
- 7:17 - Why "Illinois" is a top trending keyword for Kraft with nearly 100% positive sentiment.
- 11:40 - How Kraft's user generated content and social media strategy contributes to its visual identity and overall online brand equity.
- 31:55 - Q&A session on video exporting and sentiment language support.