Creating a corpus is the first and most important step in creating a great dashboard:
By default any analytics or tracked topics will be taken from all sources across the dashboard so first you need to plan your Corpus. Are there groups of sources you’re going to want to monitor separately? (social, influencers, industry blogs) How do you want to organize your dashboard?
Keep corpus tabs together on the right hand side:
Since the corpus is all the unfiltered content, we do not need to keep an eye these tabs.
If you want to monitor every article from a specific source, create a monitoring tab with a tracked topic from every source you want to monitor along with other tracked topics can be very helpful.
Create search apps for all relevant keywords:
Search apps are the best way to get all the articles from sources that you may have forgotten. The five main search apps are News Search, Image Search, Video Search, Blog Search and Social Search. All of these can be found in the "Essential Apps" section.
For brand monitoring, relevant keywords can include:
- Brand name
- Common misspellings
- Product names
- Product categories
- Industry keywords
Create search apps and Facebook Search and Compare for all competitors:
If you want to monitor competitor mentions and press releases, social search apps will catch them even if they aren't included in the sources you define.
"Facebook Search and Compare" and "Twitter Search" are two apps in the "Essential Apps" section that will monitor any activity on your competitor's Facebook page.
To monitor a brand's or influencer's Facebook page create add a "Facebook Search and Compare" app search for the company you want to monitor, then click and drag the brand's Facebook page into another app on the dashboard.
To monitor a brand's or influencer's Twitter page add a "Twitter Search" app, in the search bar use the Twitter search syntax "from:", then write the username you want to follow. For example if we wanted to follow "Nike NYC" Twitter page we would write in the search bar - from:nikenyc
Separate Searches, industry sources, general sources and competitor sources:
If we want to monitor all the press and blog posts from our competitors, we can go to their site and and find their RSS feed and add it to a "Competitor Sources" tab. The reason we suggest separating these sources is two-fold:
- Corpuses can include thousands of sources and organization saves time
- Later on you can create powerful tracked topics and alerts from just one of the tabs. For example, ("Your Brand" tab:"Competitor Sources" ) will return all of your brand mentions from your competitor sources.
Use Feedity.com to get access to sources without RSS
Use Tab Labels to hide the corpus tabs once they are complete:
Tab labels allow users to organize all their tabs and focus only on what they want to monitor. See: http://faq.netvibes.com/knowledgebase/articles/805632-can-i-hide-tabs-for-certain-users