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Premium - Questions about definitions
Premium - How Analytics work
Premium - Analytics and Corpus evolution
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If you are a paid user, your Netvibes Premium subscription will be cancelled at the end of the paid month.
If you change your mind before then, you can easily reactivate your Netvibes Premium subscription by simply going to the Netvibes Premium page: http://www.netvibes.com/account/premium
A Corpus is the sum of all the sources used for analytics. Building your own Corpus is vital to analyze what matters and avoid unnecessary noise.
Your Corpus can include all the RSS feeds within your Dashboard, all Publisher's libraries, all the SmartTags across all Users of the Dashboard (Premium for Teams).
Netvibes Premium for Teams uses a distributed architecture. This means that the Publisher creates and updates the primary Dashboard, and users start with a copy they can customize to their liking. The Publisher's libraries are tabs in the Publisher's version that are hidden from the User's version. This offers two benefits: the user is not overwhelmed with too many sources while the sources remain available for analytics.
L'Oreal has a Dashboard on skin care. The Publisher can include all cosmetic sources for the User to read and have all the national newspapers and magazines as hidden “libraries”. This way, if something important was to happen in the mainstream press, Analytics would report it on a daily basis, but users don't have to read every article from every feed in their real-time news stream.
A “1-Click Dashboard” is a super simple, super fast way to create a Dashboard from one or few keywords. It's a great way to automatically create a complete dashboard around any topic that matters to you. In the Dashboard menu at the top right of the screen, simply select “Dashboard”, then click “New…” to instantly create a new dashboard using this feature.
When you create a dashboard on a topic using the “1-Click Dashboard” feature, Netvibes automatically generates tabs with all the content you need to get you started.
To create a relevant Corpus quickly, we use search and blog search engines to find the most relevant sources of information (relevant blogs, news sites, etc.). We then grab the feeds from those sources and automatically add them to a tab named “top sources”. Analytics will crunch the content of this autolibrary in the “Overall analysis” tab to automatically give you analytics on your topic.
Of course, this is just a starting point and you can continue to add new relevant sources to your library to further improve your analytic results.
This is similar to pivoting in an Excel spreadsheet.
The principle is pretty straightforward and easy to understand: in a spreadsheet, when you move the column to lines, sub totals in lines to columns, etc… the table is automatically rebuilt. It is possible when you display more fields from a database in a table. Since fields of a record are linked together, moving one will reorder the others.
The architecture of our analytics, both SmartTags and emotions perceived by our algorithms, have the same kind of structure, on 6 different fields: author, timestamp, topic, sentiment, object and context. So when you pivot one, the rest follows.
In a nutshell, it lets you analyze and view your analytics results from different angles.
We use a very well known logical definition for completeness: the 6Ws.
The 6Ws are taught at police academies, journalism schools, researcher training. It means you need to always answer those questions: Who, What, How, Where, Why and When to make sure your answer is complete.
Netvibes Premium answers Who, What, How and Where, each with its own widget, and uses When to display your results with the context of time. We'll answer Why in our next release. We consider these 4 questions (Who, What, How and Where) the cardinal questions.
They guarantee that you'll get the most accurate and complete answer every time.
By making the user experience as intuitive as possible. Instead of talking about querying and filtering, we always refer to pivoting from one Cardinal question to another (i.e. from What to How, Where to How, etc.). To go deeper, simply select an element of a chart, click on it and the same 4 questions will guide you to the next step. We made it as easy as possible for the product to be immediately usable by anybody.
With Netvibes Premium, everyone can become an analyst.
A SmartTag is more than just a tag, it contains both a description and a sentiment (similar to a label and its color in Gmail). It is, in reality, the way an opinion is expressed. For example, when at Starbucks, you say “this Coffee is too sugared” or “this lemon pie is delicious”, “coffee” and “lemon pie” are the tags and “too sugared” and “delicious” are the sentiments attached to those tags. When you combine them, they express your opinions about your Starbucks experience. Another example is in providing deeper clarity for words with multiple meanings. If a cup of coffee is tagged with “Price” do they feel it is “expensive” or “cheap”? In Netvibes, SmartTags contain both the tag and the sentiment/meaning, so we can also consider SmartTags to be opinions.
We want to respect everyone's privacy, your boss included. So you can only read articles in which your boss has added a SmartTag. How? By using a SmartFilter. Go to Add Content > Add a filter > Author [your boss' name]. You'll then get a new app that will show you only what your boss has read and SmartTagged.
Full article content.
Unlike basic feed readers, Netvibes can follow the link to the original article and analyze its entire content, not just the content within the feed.
We're using a method similar to modern spam filters. We collect millions of sentences that have been rated online, compare them and their environment to a situation the system has already encountered and through statistical analysis, we're able to determine its tone. This method is based on learning and can understand slang, humor and can be applied to lots of languages.
At the moment, it works in both English and French. However, adding new languages is not difficult. We're currently running an internal test in Dutch and so far, it's going very well. Rest assured that we will be adding more languages shortly.
Netvibes' DNA is in user personalization and thus privacy is a major concern for us. Analytics only use content sources within your own dashboard and Publisher's libraries. With Netvibes Premium for Teams, only SmartTags are shared across all Dashboard users in real-time, since they represent your published opinions.
Your Dashboard is about the product you are in charge of, i.e. a soda. You work in the bottling division and are in charge of production. The original dashboard was published by the Marketing Manager, so you start your dashboard with the content sources he originally setup. You can then remove those you don't want and add those about advanced bottling techniques you like. Now you have your own Corpus and your analytics will be yours and yours only. The marketing manager will not see your dashboard, your specialized feeds, or your analytics.
Just add your internal content as an RSS feed to your Dashboard, and voila. Netvibes will include it in your analytics. If you don't have the tools to convert your content to an RSS feed, just ask us. We'll be happy to help.
For a smooth UI experience and computing efficiency, apps update automatically every 2 min. (Yes, you can manually update your analytic apps by following the instructions in 3Q4.)
But we want to ensure your Dashboard history stays intact and unchanged. The updated Corpus will only be used for future updates.
You've been using Netvibes for a month and have always been using 3 sources (A, B and C) publishing 1 article a day. So for the past 30 days, daily mentions are at 3. Today, you add a 4th source (D) which updates at the same pace: one article a day. Here's what happens: Netvibes will continue to show you 3 mentions for the past 30 days and will start showing 4 mentions when it updates within 20 min.
Similar to the previous example, but now instead of adding D, you remove B. Here is what happens: Netvibes will continue to show you 3 mentions for the past 30 days and will start showing only 2 mentions when it updates within 20 min.
Netvibes' Journal helps you view your analytics across all the history of the changes you've made to your Corpus. Netvibes Journal is available in the top menu.
A reset button is available in the app to recompute everything according to the current Corpus. Caution: this will also delete all history and show you only what is in your dashboard at the time of reset.
While other analytic tools limit the number of sources and store some articles for a while, Netvibes does not limit the number of sources and keeps the latest publications from every source you're using in your dashboard. All of them. Automatically. Without any limitation.
Keep in mind that this retention will vary depending on the publishing frequency of every publisher.
This is normal.
We don't store everything as it would be impossible to archive the whole Web. Though we keep a permanent history of your analytics over time, the content that enabled the computation may have disappeared from our servers. That's why a chart might keep referring to “5 mentions” while the delivery of those may only display 3.
In other words, we listen and analyze everything now and keep the history of everything.